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Our Story

We are WWF, united in the conservation of our natural world.

© Marlon Del Águila/ WWF-Perú

Since 1961, WWF has been promoting sustainable solutions to protect wildlife on our planet.

Who we are:

With a presence in more than 100 countries and support from more than 5 million members, WWF is one of the world's largest conservation organizations. 
 

At WWF we are committed to the world's most important forest conservation, wildlife protection, and the sustainable management of river basins. We also protect marine ecosystems and species, ensure sustainable supply chains, and tackle climate change with innovative strategies.

At WWF, we deeply value working with partners, which are vital to achieving our shared goals. WWF is a global, independent, multicultural and non-partisan organization. We seek dialogue and work hand in hand with indigenous organizations, local communities, the public and private sector in creating effective conservation solutions.

Did you know?

In its early days in Peru, WWF contributed to expanding and protecting Manu National Park, a UNESCO World Heritage Site.

© Jorge Luis Barreto
IN PERU:

In 1969, WWF began its trajectory in Peru with a project to recover the vicuña. In 1994, we established our first project office and in 1998, we inaugurated the WWF Peru Program Office, consolidating our commitment to the country's biodiversity. Our strategic focus is on three priority landscapes: Northern Amazon, Southern Amazon, and Pacific. Recognizing Peru's high vulnerability to climate change, we have integrated adaptation and mitigation strategies throughout our portfolio, ensuring a holistic and proactive approach to the conservation and protection of these critical ecosystems.