Our Story

The WWF is run at a local level by the following offices...

Zimbabwe

Our Story

We are WWF. The World Wide Fund for Nature.

Founded in 1961 in Switzerland, WWF is one of the world’s most recognisable and respected independent conservation organisations.

IN THE WORLD:

WWF is the leading global conservation organization, with a presence in more than 100 countries and the support of more than 5 million partners. Its actions are focused on six major objectives: forests, oceans, wildlife, fresh water, food, and climate and energy. In addition, it has three transversal lines of action: political and social governance, finance and markets.

WWF engages at all levels, from local to global, providing innovative solutions to meet the needs of people and nature.

Alliances and collaborations are a key element in its conservation work, with the aim of generating partners committed to the well-being of the planet.

WWF is a global, independent, multicultural and non-partisan organization. Seek dialogue, create effective conservation solutions and work hand in hand with local communities.

Did you know?

The WWF International headquarters are located in Gland, Switzerland.

IN PERU:

In response to a constantly changing environment and a growing demand for natural resources, WWF Peru developed an approach based on a comprehensive technical analysis, with a global and integrated vision. To do this, it has organized its work into 5 programs: Fresh Water, Wildlife, Oceans, Forests and Climate and Energy. Due to Peru's high vulnerability to climate change, adaptation and mitigation strategies have been transversally incorporated into its portfolio.

Likewise, various species have been prioritized within priority landscapes and strategies such as the pink dolphin (Inia geoffrensis), the Andean tapir (Tapirus pinchaque) and the jaguar (Panthera onca). At the marine level, although the approach is directed to fisheries, bycatch is also addressed as a practice that affects turtles, sharks and other marine fauna.

“We can change the world and make it a better place. It is in your hands to make a difference "

Our Values

Courage:

We demonstrate courage through our actions, we work for change where it’s needed, and we inspire people and institutions to tackle the greatest threats to nature and the future of the planet, which is our home.

Integrity:

We live the principles we call on others to meet. We act with integrity, accountability and transparency, and we rely on local knowledge and science to guide us and to ensure we learn and evolve.

Respect:

We honour the voices and rights of nature and people, and we work to secure a sustainable future for both.

Collaboration:

We deliver impact at the scale of the challenges we face through the power of collective action and innovation.